In a cactus patch the Emperor discovers the Cochineal and names his color.
Robert Redd, Inc. is a family adventure brand, incorporating storytelling and imagery into all aspects of the company. Our integrated literary approach results in a successful, synchronized message that differentiates Robert Redd from all other brands.
Robert Redd ("RR") has relaunched as a Subscription Direct To Consumer (DTC) platform, serving our customers and fans of the product and the Legend of Robert Redd.
The hero of our story is Robert Redd, who serves as the centerpiece of the brand. A man equal to all others, he is a lover, an adventurer and a smuggler of ideas. Over the course of his long life, Redd travelled the world and mingled with some of history’s most fascinating and influential figures.
Written accounts of Redd's travails, which our historian is validating and confirming, are believed to have mostly been compiled by Redd’s valet Johnny Wasser. Eventually, these were discovered in a hidden room, after having entered the private possession of Robert’s soulmate and great love, Lady Redd.The documents only became available to the public after her passing in 1999.
Through this discovery and the mystery that unfolds, the brand and the historian will reveal the legend with each new adventure Redd’s biographers uncover.
Robert R. Matheson founded the Robert Redd brand in 2002. Known for having developed products of exceptional quality, the Robert Redd brand was mothballed for seven years. All shirt designs are based on four key elements: cut, color, style and story. These four elements are still prevalent in all of the brand's products today and will continue to be paramount to every product we introduce.
Cut: Designed with a classic construction for its products. All RR products are measured, constructed and cut/built for proper fit/use and created with high-quality, durable materials.
Color: Each color, stripe and pattern is custom designed, scrutinized and selected for RR.
Style: Our style harkens back to a more traditional application and feel, but always with a fashion-forward eye towards new techniques, colors and styles. RR reinforces the standard.
Story: The Legend of Robert Redd™ integrates storytelling and imagery in every aspect of the brand. As the consumer engages with the story, the greater the legend grows.
Since 2002, Robert Redd has sold thousands of shirts and spun yarns (and tales) across the globe. Look for RR to continually expand our product offerings in the near future.
At the end of the twentieth century, Robert Redd's manuscripts and personal effects were discovered hidden in a secret room, located behind a family portrait of Redd himself. These accoutrements, comprised of various trinkets, documents, valuables, maps and the insightful journals of Redd and several others, span over a century of the man's experiences, adventures and evolution.
Currently, these manuscripts are being faithfully researched and recorded by the company's Chief Historian and Creative Director in an effort to more effectively piece together the striking narrative of Robert Redd.
The History of a Legend
With a history as rich and colorful as Robert Redd’s, is it any wonder that he became a legend? Click on the right arrow below to learn more!